MapableUSA.com: Don’t let anyone fool you: crowdfunding is not easy. Sometimes, there’s a large gap between expectations and reality, and many times, it comes down to education – for both issuers and investors alike. In this podcast, Shane Liddell, the CEO of Smart Crowdfunding discusses the critical factors that make for crowdfunding success, including what your marketing budget should look like, how to lower investor acquisition costs for your deal, how crowdfunding portals work, and why your prelaunch stage is so important to your success – plus, you’ll learn what he thinks is the very first thing you need to do in order to greatly increase the success of your crowdfunding campaign! (hint: this is no secret...)