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The Heart of Transformation: Anna Peeck's Approach to Product Ops and Change

The Heart of Transformation: Anna Peeck's Approach to Product Ops and Change
Aug 2, 2023 · 39m 5s

In the virtual world of meetings and remote work, it’s hard to keep the communication and morale at the highest possible level. In the latest episode of #TechLeadersIntel, https://www.linkedin.com/in/daniel-sielaff-3030b285/ interviews...

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In the virtual world of meetings and remote work, it’s hard to keep the communication and morale at the highest possible level.

In the latest episode of #TechLeadersIntel, Daniel Sielaff interviews Anna Peeck, Senior Manager in operational excellence and change at Aviv Group. They delve into the significance of Operational Excellence and Change Management in various IT-led companies. Anna also highlights the role of Product Ops in her activities.

Aviv Group, a major real estate holding company in Europe, is currently undergoing a significant transformation due to an active merger. Anna, who initially joined as a freelancer with expertise in change management and mergers and acquisitions, found her place in the Product Ops team. She utilizes her diverse background to help the organization navigate through changes smoothly.

During the interview, Anna emphasizes the importance of intercultural communication and collaboration within a multinational company. Despite the cultural differences, product ops is seen as a central function that is tackled by a unified team. She also discusses the challenges of merging different operational modes and cultures when various companies are brought together.

The conversation also touches upon the value of physical visits to different companies and teams. While remote work can be effective, face-to-face interactions provide unique benefits. Anna highlights the ease of building relationships and rapport in person, as well as the value of meeting international colleagues and attending events.

Additionally, Anna shares insights on the product development process and stakeholder management. She emphasizes the importance of being customer-centric and having conversations with end users. Anna also discusses the significance of measurement and continuous improvement in Product Ops.

This episode of #TechLeadersIntel is a must-listen for anyone interested in Operational Excellence, Change Management, and the role of Product Ops in driving successful transformations. Tune in now and gain valuable insights from Anna Peeck's expertise.
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Author Xebia Crew
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