The Go-To Market-Advertising Strategy
Feb 6, 2022 ·
3m 12s
The purpose of a go-to-market strategy is to make sure that a product launch reaches the right audience, based on the buyer personas. It includes effective product positioning so those...
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The purpose of a go-to-market strategy is to make sure that a product launch reaches the right audience, based on the buyer personas. It includes effective product positioning so those customers understand the value of the new offering. The entire marketing team helps drive the marketing strategy, as you might expect.
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| Author | Harold L. Gonzalez |
| Website | - |
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