We have noticed an influx of international beauty brands making their way into Africa and establishing themselves in the market. On this episode of Ijere Africa, we explore the business side of the beauty industry in Africa. We have Nkem Itulu-Diegwu a Nigerian beauty entrepreneur who is taking her business to Southern Africa. She shares her journey from being a model to owning her own beauty and fashion business. She also shares some tips on establishing yourself in different countries remotely. We then share with you the opportunities currently available in the beauty industry in Africa. All these multinationals are coming into the continent because they see a growing middle-class market as well as more consumers who are able to purchase goods that were once viewed as a luxury. We also have Jacque Mgido the founder of JacqueMgido Cosmetics and renowned make-up artist sharing her experiences of creating a makeup brand and selling it in Africa. There is a lot to be learned in Africa which is different from what is available in the United States where she is based. Finally, Kudzai runs through how tech-savvy beauty entrepreneurs can make money through being influencers and participating in the beauty economy.

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