Tungsten Branding President Phillip Davis offers his expertise on how to name your new business in a way that conveys a clear message and leaves people wanting to know more about it.  Noting that a business name should be a "conversation starter versus a conversation stopper," Davis walks us through his decision to name his own business and offers several tips on what to avoid when choosing a name.  Finally, he explains how to determine if anyone else has the name you have in mind for your business and what steps to take once you've made your decision.