Are you viewing your client and their car as one?

There are too many disruptions in the industry that drives big reasons to hold strong relations with your customer. Understanding your customer and their vehicle as 'one life condition' is the foundation of this Academy discussion.

Jeremy O’Neal, Greg Buckley and Jason Malo discuss the power of moving from transactional to ‘relationship holding values’.

They say future technology will minimize the number of calls that come in the shop, therefore, you cannot see the vehicle without seeing the customer. It must be personal.

There are plenty of cars to repair, and you must maximize your staff's training and extract their intelligence to move your business to new heights and even into other markets. They conclude that the culture of the shop creates the clients.