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Televisionation: Sequent Partners on TV Attribution

Televisionation: Sequent Partners on TV Attribution
Jun 9, 2021 · 43m 5s

https://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Alice Sylvester...

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https://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Alice Sylvester and Jim Spaeth of metrics and analytics company, Sequent Partners, discussing the current state and the likely future development of TV attribution.
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Author Tracy Swedlow
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