This week’s episode of The Friday Fireside welcomes Aviram Sharon, Co-Founder and CEO of InTheGame, the Israel-based viewer interaction platform. Beyond their success with engaging sports fans interactively on a wide variety of television platforms, InTheGame has SERIOUS adtech capabilities that can encourage (and reward) viewers for STICKING WITH television programs. Imagine watching “NCIS” on CBS, and when you start to change channels you see a message that says, “WATCH FIVE MORE MINUTES FOR A $10 MCDONALDS CERTIFICATE!” Fascinating stuff. Watch and Learn.