You will truly enjoy this #100th Episode of The Friday Fireside with the Brilliant and Entertaining Mike Bloxham, EVP of Global Media and Entertainment for Magid. Mike was also at the birth of The iTV Doctor, as a guest on the first The iTV Doctor column in May, 2009. Starting with a history of interactivity in entertainment (going back to the audience throwing cabbages at Bill Shakespeare), Mike provides real recommendations for how advertisers can take advantage of today’s smaller but HIGHLY FOCUSED audiences for effective and profitable branded interactive experiences. Sadly, we lose Mike’s signal at the end of the chat, so we’ll just have to pick the conversation in a future episode of The Friday Fireside.