Today's guest is Susan Baida, the co-founder and President of eCareDiary, a web based company that provides comprehensive information, tools and resources to help those seeking and providing long term care. A unique feature of eCareDiary is the set of online tools designed to make coordination of care and sharing of information easy amongst family members and other caregivers.Susan's background includes being Vice President of Brand Marketing at Starwood Hotels and she has held key marketing positions with Estee Lauder Companies, Avon Products and Del Laboratories. Considered a subject matter expert in brand marketing, she is regularly invited to speak at forums sponsored by Harvard University and Wharton Business School.