Tao of Sports Ep. 312 - Mike Feder (Professional Baseball Marketer)
Mar 21, 2014 ·
25m 21s
Usually, guests come on the show to celebrate their marketing successes, but Tucson's Mike Feder is in a different situation. General manager of the team for three seasons, the Tucson...
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Usually, guests come on the show to celebrate their marketing successes, but Tucson's Mike Feder is in a different situation. General manager of the team for three seasons, the Tucson Padres, have left town for El Paso, and after 30 years in the business, Feder is now turning his attention to working for the Arizona Diamondbacks as a liason to the southern part of the state. Feder discusses the reasons why the AAA Padres team moved three years prior from the city of Portland, Oregon and now have gone to El Paso for what may be a successful market transfer. Feder discusses the highs and lows of operating the franchise in the city of Tucson, an area with a new distinction as the largest population without a professional team. Feder also mentions a key caveat to the Padres' move to El Paso as the Chihuahuas, as their new stadium hasn't been finished, meaning that the Chihuahuas will play against the Reno Aces in Tucson to open the 2014 season. Both the Aces and Chihuahuas have the distinction of being franchises which formerly called Tucson home, if there wasn't enough added intrigue enough to the story. Twitter: @MikeFeder
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