Tao of Sports Ep. 24 - Jeff Higgins (Assoc. Athletic Director/Marketing, UNLV)
Jan 25, 2013 ·
1h 3m 37s
Jeff Higgins talks about UNLV athletics broadscope through the lens of a marketer, especially how the college basketball & football competes on the Vegas landscape amid the casino industry of...
show moreJeff Higgins talks about UNLV athletics broadscope through the lens of a marketer, especially how the college basketball & football competes on the Vegas landscape amid the casino industry of The Strip. How does a Division I FBS school sell its product with an entertainment center of free tickets and multi-million dollar marketing budgets? Higgins discusses his time as an NCAA compliance investigator as well as working as a criminal defense attorney for five years, including Death Penalty cases.
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