Tao of Sports Ep. 210 – Tom Cordova (Owner, Cordova Marketing)
Aug 7, 2013 ·
22m 2s
Understanding the marketplace means more than setting up corporate sponsors with sports teams, it also means examining what fans that each sponsor should go after. Tom Cordova talks about some...
show moreUnderstanding the marketplace means more than setting up corporate sponsors with sports teams, it also means examining what fans that each sponsor should go after. Tom Cordova talks about some of the variables of working with sponsors and facilitating the needs of his clients with team inventory. Cordova talks about his time working for Disney Sports Marketing as well as the Houston Rockets & Oakland Athletics, combining marketing, broadcasting and integrated sports messaging.
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