Tao of Sports Ep. 21 - Mike Gordon (President, AHL Chicago Wolves)
Jan 18, 2013 ·
50m 37s
Mike Gordon offers up various strategies of how the Wolves have positioned themselves in the major market of Chicago. The Wolves have the metropolitan area to itself while the NHL's...
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Mike Gordon offers up various strategies of how the Wolves have positioned themselves in the major market of Chicago. The Wolves have the metropolitan area to itself while the NHL's Blackhawks are on strike, but Gordon thinks that's not a good thing, especially long term. Gordon talks about how the team markets itself, trying to make itself "cool" to the younger population, without spending into oblivion on premium giveaways, as well as consciously keeping the play on the ice from being hindered by group or promotional activities. Gordon discusses the issues surrounding how the Wolves' price point of $9 has led to its success, especially in selling out $50 glass seats.
A companion to this podcast is "Menu Item Design" which is available to all premium app subscribers by downloading the free iOS/Android podcast App.
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A companion to this podcast is "Menu Item Design" which is available to all premium app subscribers by downloading the free iOS/Android podcast App.
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