Tao of Sports Ep. 131 – Drew Bedard (Sr. Director of Brand Management, Bristol Motor Speedway)
May 20, 2013 ·
33m 44s
The discussion of brand goes deep in this podcast episode with Drew Bedard, who talks about just about every way in which a brand is perceived, developed and promoted continuously...
show moreThe discussion of brand goes deep in this podcast episode with Drew Bedard, who talks about just about every way in which a brand is perceived, developed and promoted continuously by a sports team or venue. Bristol Motor Speedway is no different, especially when it comes to several issues which would appear to be easy-wins, like the 55-straight sell-out streak branding which, once snapped, has left tickets available with fans thinking that the event is sold out, thus creating a conundrum of more supply going unused even with the fanbase demand is at all time high. Twitter: @DrewBedard
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