“This application is truly revolutionary for our industry. You see apps like this with restaurants and retail locations but it’s revolutionary for a swim program to be embracing technology like this to make the lives of the parents easier. We want to make our program as seamless as possible for parents so that they continue to come and teach their children how to survive in the event of a water emergency.” -  Rita Goldberg, CEO & Founder of British Swim School. This week on Franchise Today, co-hosts Stan Friedman and Paul Segreto are joined by British Swim School CEO & Founder, Rita Goldberg. A once a national swimmer in Britain, but after a career ending injury, Goldberg traded in her Olympic dreams for a career in franchising. In 1981, She shares how she opened her own private swim school in the basement of her home in Manchester, England. Then, with $3,000 to her name, Goldberg soon made her way to the United States to expand her business through franchising. Franchise Today airs LIVE Wednesdays at 11AM CT / 12PM ET with on-demand access on iTunes, and is sponsored by FRM Solutions and Franchise Foundry.