Companies mistakenly think they need to search for new clients to raise their revenue. In reality, systematizing your cross-selling strategy to your current customers is the fastest way to see a revenue change.
In this episode, I interview Bill Poole, Partner/Integrator at Convergo, about systematizing sales and marketing for cross-selling opportunities.
In this episode we discuss:
-Aligning sales and marketing to what the business is doing operationally
-Strategies for cross-selling to your current client base
-The biggest impediments to bringing EOS to sales and marketing
-Teaching operational folks about sales to avoid silos
Check out these resources we mentioned during the podcast:
-Revenue Growth Engine by Darrell Amy, Bill’s business partner: https://www.amazon.com/Revenue-Growth-Engine-Marketing-Accelerate/dp/1734774312
-Never Lose a Customer Again by Joey Coleman: https://www.amazon.com/Never-Lose-Customer-Again-Lifelong/dp/0735220034
-They Ask You Answer by Marcus Sheridan: https://www.amazon.com/They-Ask-You-Answer-Revolutionary/dp/1119312973
-Building a StoryBrand by Donald Miller: https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329 
-LinkedIn Profile for Bill Poole: https://www.linkedin.com/in/billpoole3/ 
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Do you have ideas for or feedback about this show? Email your host Bill Reed at bill@sweetfishmedia.com.
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