If texting is not a part of your 2021 strategy, it will be after you listen to this. In part four of our 10-part series, Mike Cantrell, founder of Ministry by Text joins the podcast to lay out the importance of integrating text messaging as part of your omni-channel communication plan… and doing it effectively. Mike gives us the two most important things to think about as you launch your text strategy and offers proven tactics for utilizing this popular tool. Text has the highest open rate of any communication channel today… the time is now!