Mercury replied, “The reason we’re successful darling? My overall charisma, of course.”

In every workplace.. social scene.. city… there are people who seem to have it all:

The popularity, the recognition, the prestige. Doors magically open for them in all kinds of life-changing ways.

But what if you could become more charismatic with the flip of a switch?

Let’s start with a peek into the life of Steve Jobs…

A man many call the the most charismatic of the 21st century.

Barely a month before the first iPhone was set to release in 2007, a frustrated Steve Jobs summoned his senior team.

Steve had been carrying around a prototype iPhone for a few weeks. With his team assembled, he pulled the prototype out of his pocket and pointed at the dozens of scratches on his plastic screen.

People would carry their phone in their pockets, he said. They’d have keys and other things in there. And those things would scratch the screen.

Steve wanted something more elegant than plastic. He wanted glass.

 

In that make-or-break moment, one of two things could have happened: 

Either the iPhone gets made with Gorilla Glass, or we’re all stuck walking around with super-scratched plastic smartphones.

Jobs wanted glass. Jobs knew he needed glass. And so, Jobs got glass. But how?

By turning on one of the 3 most important Charisma Traits: Certainty.

When this CEO felt uncertain he couldn’t provide the glass needed, Jobs wasn’t fazed.

Imagine changing one thing and having SEVEN TIMES as many people follow your lead.

People who should listen to this show are entrepreneurs