Grace Lanni of All About That Brand interviews Maruxa Murphy, CEO of PerkyParky.com, to talk about how community is the foundation of her empowerment brand.  "Good branding heightens all the senses" shared by Maruxa from the time she heard the velcro wrrrrip of a Trapper Keeper as a kid to the power of the smells of a fabulous am cup of coffee to fire up her day.  Known for reenergizing worn out entrepreneurs and reconnecting them with a value-based why for their business, their tribe and their lives - Maruxa is a powerful force in the Austin StartUp Scene.