In this episode, our host Beck Bamberger sit down with Steffi Cao, a staff writer for Forbes, who specializes in covering the creator economy and internet culture. Steffi shares her insights on the creator economy beat, what catches her attention in pitches, and why she rarely writes about PR agency pitches. She also discusses the breadth of the creator economy, from Twitch streamers to hologram gamers, and the fascinating stories that emerge from this evolving industry. Join us as we sip on matcha and delve into the world of online influencers and the ventures they embark on.