In this episode of the State of the Nation podcast, the hosts Kevin, Johnny B. Truant, Joe, and Chelle discuss the concepts of writing to market, writing what you want, and market innovation. They delve into the idea of new market creation and its opportunities for authors. They explore the importance of finding untapped markets and expanding horizons to explore new storytelling possibilities. The hosts also touch on the role of innovation in the publishing industry and how embracing new technologies and platforms can lead to exciting opportunities for authors. Throughout the conversation, they emphasize the need for authors to stay true to their storytelling and connect with their audience on a deeper level. Tune in to discover how you can navigate the ever-evolving publishing landscape and find success in creating new markets and innovating in your writing career.