Joining host Matt Sykes, on this episode is Mark Ackers, Head of New Business at Refract, who shares his insights and advice for those sales people who are in the SDR space or want to increase their cold-calling effectiveness.

The phone continues to be the stand-out medium for starting and progressing early sales conversations, yet the ‘social selling’ movement and a change to a more ‘tech-savvy’ buyer demographic, has started to question whether cold-calling is still a viable prospecting method in the 2020’s.

During this podcast, Mark shares his thoughts on a range of topics like:

• The mistakes Sales Managers are making with their remote teams during lockdown.

• Why the fear of cold-calling is often a bigger problem than the technique of doing it itself.

• Why regular and effective sales coaching is critical if you want to embed sales training.

This is an episode packed full of valuable tips and actionable strategies from a true cold-calling expert – if you’re thinking about upping your prospecting game, this podcast is definitely worth a listen!

To contact Mark:

LinkedIn: https://www.linkedin.com/in/markackers

Website: https://www.refract.ai/

If you want your copy of the ‘The Cold-Calling MAP – 15 tips to make better calls’, drop us an email with ‘Refract’ in the headline to matt@salescadence.co.uk

https://www.salescadence.co.uk/

(c) 2020 Salescadence / Matt Sykes