Snap launched the paid version of its widely used social media service in India, bringing its exclusive and experimental features offering to the South Asian nation for just 62 cents a month as it looks to supercharge its customer base by attempting to monetize over 100 million users.
The launch of the subscription offering, priced in India at 49 Indian rupees, follows Snap introducing the $4 subscription offering in the U.S., the UK and Canada among a few other key markets in late June.
Lakshya Malu, Interim – Market Development Lead, Snap, says India is an important market for Snap, and investments in localizing the app experience have been key to our growth in the region.