While I'm a big believer in live launching your offers, there are some circumstances when I *wouldn't* live launch. In today's episode, I'm sharing 6 times when I wouldn't launch an offer live (and 3 times when I *absolutely* would).

- Why live launching a low-ticket offer is not always necessary, especially when it's super specific and you have a lot of social proof.
- How understanding the timing around specific problems your audience has can help you to decide their urgency and whether to live launch.
- Why observing your customer's journey and how they move through your offer suite can determine which offers flow naturally from one to the next and which ones could be live launched.
- Why customising packages for clients or offering a done-for-you service does not normally require a live launch process, especially if you're only working with small numbers of clients.

SHOW LINKS:
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