On today’s episode, Benton Crane sits down with Shaun McKnight, co-founder of “Cute Girl Hairstyles,” a YouTube Channel he started with his wife ten years ago. Shaun now runs six YouTube Channels, with 15.5 million subscribers and 2.6 billion total views. Benton and Shaun chat about being “older people” on YouTube, diversifying your business, and how a family crisis changed Shaun’s perspective.


00:59 “Grandparent on YouTube” - how to create a brand that lasts
02:42 Creating a product - Brooklyn&Bailey Mascara
04:42 Six YouTube Channels?? and Mentoring Contributors
05:59 Adoption and a medical crisis
12:04 A YouTube-famous family + dealing with fans
15:16 Teamwork and the family creative process
17:51 Networking with peers and professionals
19:50 Monetization advice on YouTube


You can find links for all the places to get in touch with Shaun below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Shaun McKnight and all the links we talked about here:

https://twitter.com/shaunmcknight8
https://www.instagram.com/mrshaunmcknight/
https://www.linkedin.com/in/shaun-mcknight-30b50a5/
https://www.youtube.com/user/CuteGirlsHairstyles
https://brooklynandbaileyshop.com/products/lash-next-door-mascara