Episode Summary:
Sarah Mitchell’s company, Typeset, produces an annual State of Writing survey. This is the second year of the survey and Sarah talked about some of the key insights from the survey. She also shared her experiences as a writer and content marketer.
Inside This Episode:

Businesses are planning to increase content development, but not content budgets.
Writers are not completely satisfied with the performance of their content, yet they are optimistic about the writing process.
How writers understand the customer and what to write.
The lack of governance in writing projects.
The type of content that performs.
The ROI of content.


About Sarah Mitchell
Sarah is the founder of Typeset, a content marketing, and editorial services company, and the founder of Global Copywriting, a content marketing consultancy. Sarah specializes in developing and implementing content marketing strategies. She writes frequently on these topics and is a regular speaker at conferences talking about writing effectiveness and content marketing.
She’s also the Australian Consulting Editor for the Content Marketing Institute and a judge at the Content Marketing Awards held in the US (and a past winner, too).
Where you can find Sarah:

LinkedIn: https://www.linkedin.com/in/sarahcmitchell
Typeset website: typesetcontent.com
Twitter: https://twitter.com/SarahMitchellOz


Other Resources:
State of Writing 2021: https://typesetcontent.com/blog/state-of-writing-research/
State of Writing 2020: https://typesetcontent.com/blog/state-of-writing-research-2020/