S2 E107: The Five Deadly Sins of Presenting Creative Work
Jan 10, 2019 ·
40m 53s
Do you have the right skills to persuade people to say yes to whatever you’re selling? Great presentation of ideas is the ability to persuade someone to want to buy...
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Do you have the right skills to persuade people to say yes to whatever you’re selling?
Great presentation of ideas is the ability to persuade someone to want to buy something you’re selling – this goes beyond just presenting.
In this episode of Wagner Live, we have Kerry Feuerman talk about the power of presentation skills and what to avoid when presenting creative work. Kerry is the founder of Last Hurdle presentation skills workshops.
He is a Creative Director and author of The Five Deadly Sins of Presenting Creative Work. Kerry's experience includes creative director at Fallon Minneapolis, Vice Chairman and Group Creative Director at The Martin Agency, and Global Creative Director at TBWA\Chiat\Day.
He's been deservingly celebrated with awards from the One Show, CA, Cannes, Clios, Art Directors Club of New York, London International Awards, Kelley Awards, Obies, ADDYS, Advertising Festival of New York, IF4 Film Festival.
And Kerry has worked with global brands such as Mercedes-Benz, Citi, U.S. Army, UPS, Saab, Wrangler, Infiniti, Seiko, Nissan.
Listen in to learn how to be a good presenter of ideas in a way that informs, educates, and entertains. You will also learn the value of quality over quantity when presenting ideas for things people want to purchase.
What You’ll Discover:
[3:25] Kerry on how he teaches people to sell creative ideas as a presentation skills coach.
[4:35] Presentation skills – the ability to persuade and make believers out of your ideas.
[15:11] The future of marijuana business and the opportunities therein.
[18:56] Kerry demystifies Apple’s ad campaign - what happens in your iPhone; stays in your iPhone.
[22:17] He talks about his book - The Five Deadly Sins of Presenting Creative Work
and its target audience.
[28:20] The value of quality over quantity in the presentation of ideas to persuade your audience.
[33:20] The trend of consultancies overtaking ad agencies and why it’s not a threat.
[34:30] He explains how his workshop is designed to help ad agencies become great idea presenters.
Connect With Kerry:
LinkedIn: https://www.linkedin.com/in/kerry-feuerman-3479122b/
Twitter: https://twitter.com/last_hurdle
Please support our podcasts: https://patreon.com/wgnrsounds
Follow Wagner Live here:
Facebook: https://www.facebook.com/wagnerlivepodcast
Instagram: https://www.instagram.com/wagnerlivepodcast
TikTok: https://www.tiktok.com/@wagnerlive
Twitch: https://www.twitch.tv/wagnerliveshow
YouTube: https://www.youtube.com/@wagnerlive
Twitter: https://twitter.com/wagnerlivepod
LinkedIn: https://www.linkedin.com/company/wgnrsounds
Website: https://wagner.live
show less
Great presentation of ideas is the ability to persuade someone to want to buy something you’re selling – this goes beyond just presenting.
In this episode of Wagner Live, we have Kerry Feuerman talk about the power of presentation skills and what to avoid when presenting creative work. Kerry is the founder of Last Hurdle presentation skills workshops.
He is a Creative Director and author of The Five Deadly Sins of Presenting Creative Work. Kerry's experience includes creative director at Fallon Minneapolis, Vice Chairman and Group Creative Director at The Martin Agency, and Global Creative Director at TBWA\Chiat\Day.
He's been deservingly celebrated with awards from the One Show, CA, Cannes, Clios, Art Directors Club of New York, London International Awards, Kelley Awards, Obies, ADDYS, Advertising Festival of New York, IF4 Film Festival.
And Kerry has worked with global brands such as Mercedes-Benz, Citi, U.S. Army, UPS, Saab, Wrangler, Infiniti, Seiko, Nissan.
Listen in to learn how to be a good presenter of ideas in a way that informs, educates, and entertains. You will also learn the value of quality over quantity when presenting ideas for things people want to purchase.
What You’ll Discover:
[3:25] Kerry on how he teaches people to sell creative ideas as a presentation skills coach.
[4:35] Presentation skills – the ability to persuade and make believers out of your ideas.
[15:11] The future of marijuana business and the opportunities therein.
[18:56] Kerry demystifies Apple’s ad campaign - what happens in your iPhone; stays in your iPhone.
[22:17] He talks about his book - The Five Deadly Sins of Presenting Creative Work
and its target audience.
[28:20] The value of quality over quantity in the presentation of ideas to persuade your audience.
[33:20] The trend of consultancies overtaking ad agencies and why it’s not a threat.
[34:30] He explains how his workshop is designed to help ad agencies become great idea presenters.
Connect With Kerry:
LinkedIn: https://www.linkedin.com/in/kerry-feuerman-3479122b/
Twitter: https://twitter.com/last_hurdle
Please support our podcasts: https://patreon.com/wgnrsounds
Follow Wagner Live here:
Facebook: https://www.facebook.com/wagnerlivepodcast
Instagram: https://www.instagram.com/wagnerlivepodcast
TikTok: https://www.tiktok.com/@wagnerlive
Twitch: https://www.twitch.tv/wagnerliveshow
YouTube: https://www.youtube.com/@wagnerlive
Twitter: https://twitter.com/wagnerlivepod
LinkedIn: https://www.linkedin.com/company/wgnrsounds
Website: https://wagner.live
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