S1. Ep 4 - (Part 1) The Economic Power of Emotions In Business
Dec 15, 2023 ·
20m 42s
In Part 1 of Episode 4 of Strategy Edge, Christopher Roberts delves into the powerful role of emotions in business. Referencing Maya Angelou and a coffee shop scenario, he highlights...
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In Part 1 of Episode 4 of Strategy Edge, Christopher Roberts delves into the powerful role of emotions in business. Referencing Maya Angelou and a coffee shop scenario, he highlights how emotions outweigh product improvements and drive up to 70 points in CX scores. Challenging the idea of purely pragmatic B2B decisions, Chris explores emotions' hidden influence. He navigates planning, measurement, and active management of emotions in delivering exceptional customer experiences, emphasizing their pivotal role in achieving superior CX.
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