There is a lot of competition out there. Companies who get in the way of you making more sales. Businesses who undercut you in an effort to win more work. People who distort the market by offering sub-standard services and products at a very low price.
You can beat your competition by having your clients and prospects know, like and trust you more. Forget about engaging in price wars. This is a battle for trust. Win the most trust and you can keep and even increase your prices.
Find out how on today's podcast.