Why is there a stigma around focusing on revenue? If you want to support the development and growth your team members signed up for, you need to focus on driving sales. That’s what Matias Marquez, Founder & Chief Executive Officer at Buyatab Online, learned building — and eventually selling — the company’s platform. In this episode, he talks about his experience and explains: Why revenue remains one of the most important metrics Why listening to customers is essential Why everyone in your company should be focused on driving revenue You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, Spotify or here.