In this captivating episode of The FreeMind Podcast, host, Nate Fochtman, dives into the inspiring story of Rebecca Styn, Ph.D., the visionary founder of Blind Tiger Spirit-Free Cocktails. Recorded on February 1st, 2024, this episode explores the evolution of the non-alcoholic (NA) beverage industry and the pivotal role played by Blind Tiger in shaping a niche that caters to a growing demographic seeking luxurious, alcohol-free options.

Rebecca opens up about her journey, starting from her formative years marked by personal tragedy, which instilled in her an old soul’s wisdom and a keen appreciation for life’s fragility. Her path, initially intertwined with music and community service, eventually led her to the innovative realm of spirit-free cocktails. The conversation reveals the challenges and triumphs of pioneering in the NA space, from running a speakeasy to navigating the complexities of the pandemic, which catalyzed the birth of Blind Tiger.

Listeners will be treated to an in-depth discussion about the importance of authenticity and emotional connection in product marketing, especially in a domain where experience and taste are paramount. Rebecca also shares insights from her transition from nonprofit fundraising to for-profit entrepreneurship, emphasizing the unique skill set that this journey has endowed her with.

Key moments in the episode include:

• Rebecca's reflections on her early life experiences and their impact on her entrepreneurial spirit.
• The strategic shift from speakeasy to non-alcoholic beverage innovator amid the COVID-19 pandemic.
• Insights into the development and success of Blind Tiger's diverse product line, including a sneak peek into exciting new varietals planned for late 2024.
• Discussion on the role of digital marketing, customer engagement, and the crucial aspect of product demos in driving Blind Tiger’s growth.

Towards the end of the episode, Rebecca touches on her academic background, detailing how her Ph.D. in leadership, with a focus on entrepreneurial leadership, has been instrumental in her business journey.

This episode is not just a chronicle of a brand’s growth but a testament to resilience, innovation, and the pursuit of passion. Whether you're an entrepreneur, a non-alcoholic beverage enthusiast, or someone intrigued by captivating life stories, this episode of The FreeMind Podcast is a must-listen!Listen and subscribe to The FreeMind Podcast for more stories that inspire, innovate, and entertain.

The FreeMind Podcast, sponsored by The FreeMind Group, delves into the stories of founders and senior leaders in the food and beverage industry, and beyond! Join Host, Nate Fochtman, as he interviews key figures in the food and beverage industry (and other related industries), touching upon a variety of essential topics such as their backgrounds, careers, experiences, interests and the trials and tribulations they’ve had to overcome. Listen as they celebrate and showcase the lives of the most influential individuals, be prepared to alter your perspective and ignite your curiosity.