In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Jay Prasad, Chief Business Officer at advanced-advertising specialist, VideoAmp, discusses recent developments from the company--including the launch of its Advanced Television (ATV) software-as-a-service (SaaS) ad-buying platform--and casts light on its plans for the future.

(Note: Our next TV of Tomorrow Show event, TVOT NYC 2016, takes place December 8th at the SVA Theatre in Manhattan. Purchase your tickets here: http://tvotnyc2016.eventbrite.com).

 

Jay Prasad

Chief Business Officer

VideoAmp

Jay Prasad’s extensive background in TV, digital video, mobile and data-driven advertising makes for a unique combination of digital media and ad technology experience. He has held strategic business development and management roles with Yahoo!, FreeWheel, Ernst & Young and VP of global business development at TubeMogul. Jay leads a team at VideoAmp that helps partners and clients envision, plan and execute cross-screen video advertising initiatives, implement TV technology integrations and leverage data science to measure actual sales impact for brands. Jay earned his BBA in Marketing, International Business, and Risk Management from the University of Wisconsin-Madison, and studied International Business and International Political Economics at the London Business School.