Rachel Gogos is a serial entrepreneur and brand strategist with a passion for helping business owners and individuals discover, develop, and market their authentic souls online.

With over 20 years of marketing and communications experience, her career started at the United Nations headquarters in New York City – where she helped create the look and feel for the organization’s first website. She’s held writing and editing positions at The Wall Street Journal and DowJones.com as well as launched four companies including her current company, brandiD, which she started in 2007.

She was also a contributing author to the #1 selling personal branding book on Amazon.com, Personal Branding For Dummies.

I met Rachel in the summer of 2014 after participating in her workshop on branding at the Good Life Project Camp and started following her work on social media.

We’ve had a couple of chats since then, and I’ve found her to be a most generous and kind soul.

If I didn’t already have a strong inclination to be a fan, I’d certainly be convinced by one of Rachel’s top three convictions: “Life is too short for bad coffee and bad company. Surround yourself with great people.”