We live in a time of many gurus and there seem to be 2 schools of thought. Profit led business- sales and marketing strategy, go go go- just do it culture. Then there are the spiritual gurus preaching alignment, manifestation, energy - anti hustle culture. Do you have to choose, does it have to be one or the other. I love the masculine the systems, the structure, the step by step strategies and I love the feminine flow, energy, abundance ect.

The question is do you have to choose? Today we have a very exciting guest on the podcast and we explore how to have purpose and profit led business. It doesn't have to be one or the other. Our guest, Kelly Morita explores the Japanese philosophy of ikigai in her life and business. She built her online empire around the philosophy of her purpose and explored so many parts of herself and her passions as part of her journey. If you're thinking I'm already so and so age- I have got to have it all figured out - think again. Your purpose is a lifelong pursuit and it will evolve and expand.

Catch Kelly on IG at https://www.instagram.com/kellymorita.co/