It’s not every day that someone champions a global redesign of an iconic brand. PepsiCo’s Chief Design Officer Mauro Porcini led the process to refresh Pepsi’s logo and visual identity to make it more relevant for today and tomorrow. Most of the marketing world has now had a glimpse of the new logo, revealed earlier this month with new colors—electric blue and black, a bolder, all-caps font, and a striking Pepsi wordmark within a larger globe. However, most may not realize how and why it came about. Today, Mauro Porcini talks about innovation, design, what inspires people to buy brands… as well as the very long, inclusive process to get a major global rebranding right…