It's a special edition of the show as we welcome Patrick Crakes, a former Fox Sports executive, and one of the foremost experts on how T.V. ratings are measured by Neilsen Media, etc. Patrick joins Dr. Jon Lewis of SportsMediaWatch.com and host T.J. Rives to give tremendous insight into how it all works with people meters, even the new portable ones, to measure audience for advertisers.

The guys also discuss the "out of home factor" in bumping up the audience numbers that we've seen over the years, but even that measurement may not be taking into account the full amount of people that are actually watching things like the NFL, college football, the NBA and even an occasional event like the World Cup soccer.

Patrick also give some assessment on how the World Cup Final with Argentina against defending champ France will do in the morning on Fox Sports as part of a December NFL Sunday weekend.

He also has more on the displaced schedules of the NFL on Christmas Eve and the College Football Playoff for New Year's Eve, too.

It's all in this conversation for the "SportsMediaWatch.com Podcast" series and make sure that you are following/subscribing on Apple Podcasts, Google, Spotify, etc.!!

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