Many people believe category design is this huge undertaking meant only for enterprise companies but we're looking at it the wrong way. Pablo Gonzalez, co-founder of the Category Thinkers Community joined us on the podcast to help us understand how category design is and how it fits into our go-to-market motions. We also talked about the role of content in category design, the key elements of building a category and how Category Thinkers got started.
Some topics discussed:
- How Pablo got started in category design.
- Who owns category design in the organization?
- Why you need to completely rethink marketing.
- The key elements of category building.
About Pablo Gonzalez Pablo Gonalez is co-founder and co-host of the Category Thinkers Community and Podcast. Category Thinkers is a free community that brings together people interested in category design.
He’s also CEO and Co-Founder of Be the Stage, a consultancy that helps companies drive business through community creation, the host of the B2B Community Builder Show Podcast, and co-host of Not Your Average Investor Show (a top 10% podcast).
Where You Can Find Pablo: Check the video version of the podcast at:
https://www.ingeniux.com/blog/category/podcasts