OnPath Testing Launches Rebrand Inspired by Ancient Geometry and Mid-Century Art
Nov 1, 2023 ·
6m 35s
https://www.linkedin.com/company/onpathtesting/ Launches Rebrand Inspired by Ancient Geometry and Mid-Century Art. "The company was ready for a fresh visual identity that accurately reflects our innovative approach to testing and QA in...
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OnPath Testing Launches Rebrand Inspired by Ancient Geometry and Mid-Century Art.
"The company was ready for a fresh visual identity that accurately reflects our innovative approach to testing and QA in software development life cycles [SDLCs]," said OP CEO and Founder Brian Borg. "Our prior branding was somewhat forgettable, and didn't convey our unique approach," he added.
"We wanted a sophisticated design that evokes the journey of a software development project in abstract ways. But we also wanted the imagery to suggest collaboration and cooperation—key elements of OnPath's brand DNA," said OP COO Lon Botta
Borg has been refining this model since 2009 after witnessing the stressful working environments and mixed results of many software development projects. By implementing his unique "flow" approach to SDLCs, that fosters and promotes sustainable internal cultures, along with QA best practices, he saw that companies achieve near-perfect end products and CX.
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"The company was ready for a fresh visual identity that accurately reflects our innovative approach to testing and QA in software development life cycles [SDLCs]," said OP CEO and Founder Brian Borg. "Our prior branding was somewhat forgettable, and didn't convey our unique approach," he added.
"We wanted a sophisticated design that evokes the journey of a software development project in abstract ways. But we also wanted the imagery to suggest collaboration and cooperation—key elements of OnPath's brand DNA," said OP COO Lon Botta
Borg has been refining this model since 2009 after witnessing the stressful working environments and mixed results of many software development projects. By implementing his unique "flow" approach to SDLCs, that fosters and promotes sustainable internal cultures, along with QA best practices, he saw that companies achieve near-perfect end products and CX.
LINKS
IMDaily is brought to you by https://MyPodcast.Media
Hosted by Shawn P Neal
10x your brand storytelling power with MyPodcast.Media
#businessgrowth #shawnpneal #mypodcastmedia #yourcustomersarelistening #DisruptWithPodcasting #softwaretesting #softwareindustry #art
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