This week, we're talking about YouTube ... and we're talking ON YouTube.

In terms of the content, we cover some important tips for leveraging YouTube to help you build your podcast audience. This is something Jerod has a lot of experience with over at The Assembly Call.

We discuss:

1. The importance of being open to YouTube being the connection AND listening point for your audience
2. Why you should leverage YouTube’s unique and particular strengths as much as you can
3. Why you need to know what next step you want YouTube listeners to take and then use YouTube’s tools to make that clear

And yes, we went meta with this episode -- recording it s a Google Hangout and broadcasting live on our YouTube channel. We just didn't tell anyone, because it was a test. ;-) And the test went well, so we'll probably continue doing it in the future.

Follow Jerod on Twitter: @jerodmorris
Follow Jonny on Twitter: @jonnastor
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