Improve your ability to navigate your buyer's decision process and win deals that involve multiple decision makers.
John Kaplan walks through key tips for getting multithreaded in your deals and to ensure you’re communicating effectively with the key players in the buying organization, including:
- What actions you can take early on in the sales process to effectively influence a customer’s decision process
- How to get higher, wider, and deeper in your organization to determine key decision makers and multiple buyers who will have a say in the final “yes”
- Tips for making an impact in front of each stakeholder in an opportunity

Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.
Here are some additional resources on decision process:
- How to Ask the Right Questions in Your Sales Conversation
- http://bit.ly/2NoJ7Sy 
- Why Sales Reps Struggle with Metrics in the Sales Conversation
- http://bit.ly/3keTi86
- Executing Effective Discovery [Podcast]
- http://apple.co/37GDsOC