In this episode of Medical Marketing Executive, our host Abby Martinez sits down with Julie Kaplan, an experienced marketing executive with a diverse background. Julie shares her unique journey, starting from her days in banking to her current role as SVP of Marketing and Revenue Operations at CareMetx. She provides valuable insights into the challenges of marketing to pharmaceutical companies, emphasizing the importance of empathy and understanding the complex buying process. Discover how Julie and her team at CareMetx work tirelessly to build trust and credibility in an industry where every decision can impact patients' lives.