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Navigating the Auto Repair Industry: Insights from Mark Roberts, a Successful Entrepreneur Part 2

Navigating the Auto Repair Industry: Insights from Mark Roberts, a Successful Entrepreneur Part 2
Oct 31, 2023 · 1h 12m 3s

Welcome back to part two of this episode of Local Talent! Jason continues his conversation with local auto repair expert and business owner Mark Roberts, covering his plans for the...

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Welcome back to part two of this episode of Local Talent! Jason continues his
conversation with local auto repair expert and business owner Mark Roberts, covering
his plans for the future of Total True Automotives, a complicated business rebrand, and
how to leverage your professional relationships to help your business to grow.
Mark and Jason talk cars, with Mark telling Jason about his favorite car and why he
decided to sell his Porsche. You’ll hear Mark explain the real reason why your auto
repair shop guy might give you the “hard sell” and his tips on what you can do to reduce
how much you spend on car repairs. Mark also makes predictions about the future of
mechanics in an industry that’s slowly adapting to green energy.
Listen out for the great business advice in this episode, including how to structure your
business and why your idea of success might change as your business grows and
changes.

Timestamps [0:00]Intro
[0:07] It’s time for the… Lightning Rooooooooooound!!
[2:30] Mark’s biggest mistake and best business advice
[9:20] “Podcasts”: Mark’s favorite business tools
[12:35] The 10-year plan for Total True Automotives
[16:16] What does success look like to you, Mark?
[21:38] Mark reveals the biggest goals he has for his business
[26:02] Software and real estate: Mark’s other business ventures
[28:08] Boards and banking: Building and leveraging business relationships
[36:42] Peering into the future of the automotive industry
[42:47] “These guys are gonna have to be even more educated”: What will it take to be an electric car mechanic?
[46:14] How can you save money on your annual car service?
[51:44] Unpacking the autoservice “hard sell”
[54:24] But why did Mark sell his Porsche??
[1:01:24] Mark explains the Total True rebrand

Highlight Quote
“I always say that people always see the fun stuff that I’m doing, the events or whatever, they don’t see the time that I’m up at midnight, looking at information, trying to come up with plans, or I can’t sleep, wake up at 2 in the morning, and I’ll tell myself that I’ll get up and go back to sleep later but I don’t.”
Mark Roberts, Local Talent podcast, (8:48)

Links
Schertz Auto Service

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Information
Author Jason Setzer
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