When you look at the ISV ecosystem, it's all about working with partners like ISVs, MSPs and MSSPs. Our guest today refers to this relationship building and management as build motion — it's all about helping partners embed software into their commercial solutions to take to market successfully.
In this episode, we’re joined by
Monica Aggarwal, Vice President of ISV Build Ecosystem, Technology & Software OEM Partnerships at
IBM, who is an expert in all aspects of partner build motion. Monica and her team are responsible for all build partnerships with independent software vendors (ISVs) large and small as well as technology partners and OEM partners. She dives into her experience to share how you can build and maintain mutually beneficial partnerships for overall business success.
Join us as we discuss:
- Creating a commitment to ISV, tech, and OEM partners to deliver value for customers
- Building an efficient and effective partner experience in software development
- IBM's approach to partnerships, and why partnerships are so critical to IBMs success
Here are some additional episodes featuring other ecosystem leaders that might interest you:
Links & Resources
- Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through Co-selling, Co-innovating, Co-investing, and Co-marketing.
- Download The Ultimate Guide to Drive Co-sell Partnerships!
- Subscribe to the Ecosystem Aces Podcast on Apple Podcast, Spotify, Stitcher, Google Podcast.
- Join the WorkSpan Community to engage with other partner ecosystem leaders on best practices, news, events, jobs, and other tips to advance your career in partnering.
- Find insightful articles on how to lead and get the most out of your partner ecosystem on the WorkSpan blog.
- To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about modern partnering, he can be reached on Twitter, LinkedIn, or send Chip an email at: chip@workspan.com
This episode of Ecosystem Aces is sponsored by
WorkSpan.
WorkSpan is the #1 ecosystem business management platform. We give CROs a digital platform to turbocharge indirect revenue with their partner teams at higher win rates and lower costs. We connect your partners on a live network with cross-company business applications to build, market, and sell together. We power the top 10 business ecosystems in the technology and communications industry today, managing over $50 billion in the joint pipeline.