I was so lucky to run into MJ DePalma, Senior Channel Marketer Manager for Microsoft, at Content Marketing World. Not only is she in tune with Microsoft and how important it is for marketing teams to consider alternatives to Google now, but also because really can help us understand how Microsoft is not the company they used to be during the 90s and 00s. In this show, we discuss the need for search and how much further search engines are integrated into our lives through tools like Word, Siri, Alexa, and Cortana.

"Search can amplify whatever you are doing!" I love that idea of thinking through the scenarios of interacting with your campaigns, clients, audiences, and efforts, how will they use search to find out more.