This week we're tipping our hats to Alicia Erickson, the 2019-2022 Miss Rodeo Canada, who turned her childhood dream into a reality. Alicia, inspired by her mother's rodeo queen legacy, earned her crown after years of dedication to rodeo, all culminating at the 2019 Canadian Finals Rodeo. But Alicia's reign wasn't without its twists and turns, eventually extending to two years! At the end of her reign she launched "Socially Alicia," an online business where she shares her Western lifestyle and rodeo expertise as a social media influencer and coach. She tells Scott all about her journey, resilience, and latest venture, proving that the rodeo spirit endures, both in and out of the arena.For more information about Alicia Erickson, please visit:Instagram: @sociallyalicia#aliciaerickson #sociallyaliciaBuy Scott's new book You Can't Crack That Egg Twice, Sage Advice From A Real Texas Cowboy here: https://leadershipbooks.com/products/you-cant-crack-that-egg-twice-sage-advice-from-a-real-texas-cowboy             For more information about Scott Knudsen, The Cowboy Entrepreneur, go to his website https://www.cowboyentrepreneur.com/Watch The Cowboy Entrepreneur Show on YouTube at https://www.youtube.com/@cowboyentrepreneur4065Watch On The Road with The Cowboy Entrepreneur Scott Knudsen only on Equus TV https://equustelevision.com/watch/2220Buy Cowboy Entrepreneur Coffee at https://www.cowboyentrepreneur.com/store-coffee/