MEDIA WILL SHIFT TO LOWER PRICE & LOWER PRODUCTION VALUE, because quality has diminishing returns.

I suspect - particularly for social media - that the only quality threshold to surpass is, "is this irritating?" Unless the lighting is so distorting or the sounds quality so choppy it makes an irritating watch/listen, then what matters is the messaging itself and how a thought leader articulates their point. NOT the quality of the audio/video.

I'll continue to point out laudable examples from my LinkedIn feed. Fiserv's Oscar Munoz put forward a compelling video recently: clean, professional, mild video editing... a channel to present the data he wished to share. A great post!
https://lnkd.in/e4QK-Bb

#ContentStrategy #ContentMarketing #ThoughtLeadership