This week, Jessalynn Henry, Head of Ecommerce and Brand Management at NewAir, to discuss the competitiveness of the Amazon marketplace, as the small appliance market has become one of the fastest growing today. Jessalynn shares her insights on growing brand affinity, the importance of map pricing, and ways people can lose their buy box. She also gives her insights on growing brand affinity and emphasizes the importance of brand management when working with wholesalers, and the importance of monitoring the frequency of wholesalers.
Join as we discuss:

• How map-pricing can help brand affinity and management
• How ChatGPT is changing international brand protection more difficult for brands
• Monitoring the frequency of wholesaler purchases
• How hybrid selling impacts your buy box