Managing Data, Synergy, and the Future of E-Commerce
Jun 14, 2023 ·
31m 55s
10 years ago, e-commerce was seen as a fading fad. Today, 80% of purchases begin online. E-commerce is now a cornerstone of retail. The rapid evolution of e-commerce, catalyzed by...
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10 years ago, e-commerce was seen as a fading fad. Today, 80% of purchases begin online.
E-commerce is now a cornerstone of retail. The rapid evolution of e-commerce, catalyzed by the pandemic, has resulted in retail locations having a multitude of channels to reach their customers. This leads to overwhelming amounts of data. Michelle Cutter, VP of eCommerce at REI, has experienced the massive growth of e-commerce, and she knows how to make all of that data work for her.
Join us as we discuss:
show less
E-commerce is now a cornerstone of retail. The rapid evolution of e-commerce, catalyzed by the pandemic, has resulted in retail locations having a multitude of channels to reach their customers. This leads to overwhelming amounts of data. Michelle Cutter, VP of eCommerce at REI, has experienced the massive growth of e-commerce, and she knows how to make all of that data work for her.
Join us as we discuss:
- E-commerce’s fast evolution
- Data collection and analysis for synergy and consistency
- “Commerce Next”: the future of e-commerce
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