Adrian Sedlin is founder and CEO of  Canndescent, a vertically integrated flower brand out of Santa Barbara, CA that offers a number of brands including Justice Joints, which donates 100% of all profits to social equity efforts. California's cannabis landscape suffers from oversupply and not enough legal retail, an unregulated grey market that's 2-3x the size of legal market. Incumbents know their way around; some will be bought by those with large balance sheets, some will head East.
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